The idea behind Public Consumption came from two managers that also have experience in running labels and managing catalogs for independent artists who have been lucky enough to see real success through their hard work and music. The purpose of Public Consumption is to take the same work ethic that has brought success to Evange Livanos and Zack Zarrillo’s management company, Alternate Side, and channel that into a label with resources backed behind it from Elektra Music Group. Public Consumption’s goal is to develop artists who may not otherwise have an opportunity to get into the room, and then succeed in it.